Our Instagram account is going to the biggest way we market to our customers. Not only is it a free form of marketing, it is the best way to reach our target customer. This is how we will keep our customers engaged and up to date with events and sales that our happening in our company. We hope that we can use Instagram to drive traffic to our online stores or into our brick and mortar store.
Metrics of Success
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We would like to see our Instagram hashtag used by at least 100 users a month
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100% of reviews should be three stars and above, 90% of those should be five stars
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20% of traffic driven to our website from online ads should spend 20 or more mind on our page
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Growth will be measured by two metrics:
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5% increase in the use of our hashtag every month
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10% increase in sales every quarter
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(Council)
Striving to create a relaxing shopping experience to provide you with a bra that is beautifully everlasting.
BRA SHOPPING DOESN'T HAVE TO BE STRESSFUL
We believe that bra shopping shouldn't be such a hassle. Here at Lacie's we are striving to create a relaxing atmosphere to ease your shopping experience and to provide you with a stunningly sturdy bra that will mean you won't have to come back anytime soon. That is if you can resist buying more.
Why Our Bra?
Our bras are made to be enjoyable, elegant and everlasting.
Lacie's bras are all made with our patented memory foam that perfectly shapes to your breast while maintaining its form indefinitely to support breasts from small to large.
All our bras are made from a durable cotton lycra mix that helps make our bras last for years to come.
Lace overlays and stylish but strong straps take our bras from functional to flauntable.
The Shopping Experience
Bra shopping at its finest
As the creators of Lacie's we believe that no shopping experience should be stressful but we do understand that for many women shopping for bras is often just that.
That's why we wish to create a relaxing and soothing experience not only in our boutiques or pop-up shops but also in our online stores. We will have bath products such as bubble bath, soaps, bath bombs, lotions and the like paired with our bra collections so that the scents and color schemes align to create a tranquil atmosphere (Turner).
At our stores and pop ups, our knowledgeable bra specialists will be there to make sure you find the perfect fit every time you shop with us.
Marketing
Alice
The Young Professional
Lives in: Midtown, Atlanta
Age: 18-35
Education Level: College and beyond
Occupations: Web Content Producer, CNN
Income Salary: $35,000- $70,000
Personality: outgoing, social, ambitious, fashionable, friendly
Lifestyle: Long work days, work socials, dates, relaxing on weekends
Fashion Style: modern, feminine, classic, fun, romantic
Clothing Budget: $50-200 per month
Buying Motivations: well constucted garments made with soft fabrics, romantic date evenings, shopping trips with friends
Buying Concerns: low quality materials, fast fashion trends
Target Market
